The keystone for segmented traffic is to know your audience and write specifically for them. Keep on point with your value proposition and provide as many “relevant” KPI’s as possible. This is the best way to increase organic pageviews.
How to Increase Page Rankings
In order to achieve better placement or rank, you need to know what PR (page rank) is. PageRank is an algorithm used by Google’s search engine to rank web pages in order of relevancy to produce top-level search results. This was sheer brilliance from Larry Page and Sergey Brin who developed this sweet piece of code at Stanford University. Page Rank fundamentally measures the importance of web pages. Here again, this is where relevancy is critical.
Trusted Content Statistics Don't Lie
If you think of Google as a fish, don’t use a boat anchor for a hook and make sure you're using the correct bait if you want Google to bite! Otherwise, you're wasting time fishing instead of catching your target audience. The Gartner Group (who tried to sell me my own white paper) ran the stats on organic vs PPC and wrote 84 to 86 percent of B2B and B2C search results showed people clicked on the organic listing because the trust factor was higher.
Language is our only tool that connects the dots which may determine a website that floats to the top or sinks to the bottom. Of course, there are other factors but assuming your website is compliant, and absent of errors, warnings and notices, you stand an excellent statical chance of being successful.
Cautionary Note: If you hire a content writer, they're not going to know your product better than you. Writing long-winded articles made for protracted reading isn't the answer. Writing is an artform and it takes a company like WEBPRO who immerses itself inside your company's services and products. How else can we be of value if we're not an extension of your creative? That may sound flowery but it's true.
If you’re a vegan, you probably got the reference. 😉If you’re a meat and potatoes person then you need to appreciate some organic facts. Grow your own content. Make it as unique as possible. Put some thought in your delivery and for goodness sakes don’t borrow or take anything that isn’t yours because you will potentially get hammered for plagiarism.
How Important is Organic Optimization and Placement?
SEO and SEM (M for marketing) provides over a 14.5% closure rate. Think that's low? Factually and comparatively, conventional marketing success rates are a dismal 1.7%. There, we did the math.
How to Avoid Being Penalized by Google
There are several companies who specialize in scouring the web for copywritten material. Several years ago, FindLaw was spanked hard for regurgitating the same content over and over for their law firm clients. It was bad enough they showed little creative for the templates used. Except for the firm's logos and people, all their websites were damn-near identical. You could have used www.CopyScape.com to see identical content on webpages stacked ten at a time. It may have been their definitions but it was used repeatedly.
Here's one of several website designs we did for a local law firm. www.savannahlawyers.com
Panda 4 Google- Not too cute for some!
FindLaw still designs and markets websites for lawyers although why boggles the mind. However, because they were caught, cataloged, weighed and measured by Google’s Panda 4 algorithm released back in May 2014 many law firm websites dropped off the face of the earth. Using the same content ad nauseam or argumentum ad infinitum (for you lovers of Latin) may have been the impetus for Google’s Panda’s release. The world may never know, but know this, YOU MUST HAVE A WEBSITE AUDIT to catch a spectrum of critical errors and warnings. We can make absolute and decisive recommendations for baking, dressing and slicing the best web cake.
We all depend on Google
Google is ever evolving. It has to in order to keep the most relevant content high for if it did not, we would find no value using it. Google provides an immeasurable service to consumers for that reason alone. Think of it this way - it would be rude to go off topic in the middle of a conversation. Would it not? Give all the attention and respect your product and services are due and Google will likely reward your website with some degree of visibility.